Because Rilgon told me to.
Actually because Rilgon, Pike, probably Brigwyn and Ava and countless other people all told me to. I was friends with a ton of WoW bloggers on Twitter already, and I kicked around the idea of starting a blog, mostly because all of my friends had them and I wanted one too. I hesitated because I know how bad I am at following through on stuff, and because my biggest roadblock in any writing project has always been a lack of ideas -- I'm much better at the act of putting words together than I am at coming up with anything to day. But it's fun, they said; we'll keep you going, they said; anyone can blog, they said; all points of view are valid, from the deep thoughts to the fluffy trivial things, they said.
So I started the blog, and promptly quit updating it ever. Told you so. :P
But hopefully this meme thing here will help me get going. And there's also going to be a semi-more-important post coming immediately after this, so keep your eyes open, especially if you're looking for a raiding home.